NIKE ID DESIGN STUDIO AT THE MONTALBáN THEATRE.

In early November, I made an appointment to design a pair of shoes at the NikeID studio at the Montalban Theatre out here. I've messed around at nikeid.com but heard that the in-person experience offers more options...I had to check it out.


The storefront of the converted Montalban, just north of Sunset and Vine. Inside, they have a Nike Sportswear retail store and rotating art, film, and music installations.


We walked up to the balcony of the theatre - they had blank shoes in the three available customizable styles (Dunk Hi, Air Max 90, and Air Force 1) for size/fitting. They also had complimentary cocktails, but seeing as how my appointment was pre-lunch, I managed to restrain myself.


Before I made it to the computer to get down to business, I was able to peruse a few swatch packets...I initially was thinking Dunk His, but metallic patent leather caught my eye and I made game-time switch to the AF1s.


I worked with a NSW consultant to customize the shoe...the work we did on the computer was projected onto a 35' screen on the theatre's "stage".


The final product...gold and navy for my alma maters with a dash of a deep red accent (a little bit of heart? Red Georgia Clay? China? The new pomegranate flavor at Pinkberry? You decide).


Last week, I received the package...I couldn't be happier. Planning to swap out the red laces for white when I get around to wearing them...


And of course, you gots to have some sort of I.D. tag...

Great little experience overall...now we need the Bespoke lab!